Ultimate Guide to Platform Building(0 customer reviews)
Transform Your Platform Into Money
Your business relies on you for its survival, and its life-blood is sales. Build a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest–all without spending a fortune.
“People will tell you that you are the brand. Wendy Keller just wrote the definitive guide on how to build you into your own brand worthy of followers.”
—Jeffrey Hayzlett, Primetime TV and Podcast Host, Chairman of C-Suite Network, Author of Think Big, Act Bigger
“I have consulted with hundreds of entrepreneurs during my career. The most successful build a community of raving fans who love them and what they do. Wendy Keller’s book is the best I have read on building a strong platform to grow your fan base. It covers all the relevant tools: social media, podcasts, videos, blogs, speeches, and workshops. It is a must read for aspiring entrepreneurs, business owners, and company executives. In this age of technology acceleration, I don’t think it is possible to build a great business without strong platform-building skills. So read the book, implement the practices, and watch your business grow.”
—Michael Glauser, Executive Director of the Clark Center for Entrepreneurship at Utah State University, Author of Main Street Entrepreneur
“The positioning tips in Chapter 4 all by themselves are worth the price of admission. The Ultimate Guide to Platform Building is a step-by-step manual to building a tangible presence in a competitive marketplace that raises your fees and causes demand to rise. If you use this book as your “make sure we don’t miss anything in our public presence” manual, you’ll never make a major omission. She covers vital details like audio production and what colors to wear in a video shoot—something I’ve never seen in a book of this type. It’s comprehensive.”
—Perry Marshall, Author of Ultimate Guide to Google AdWords, Ultimate Guide to Facebook Advertising, 80/20 Sales and Marketing, and Evolution 2.0
WENDY KELLER is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert. She got her first job as a newspaper reporter as a 16 year old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles’ then-second-largest Spanish language weekly, La Gaceta. She works with authors, speakers and business experts to help them build and promote their brands. She founded Keller Media, Inc. in 1989.
Reviews[ RETURN TO TOP ]
★★★★★By Lynn P on 24 Aug 2017
"Wendy Keller knows what it takes to build a successful platform. If you are an author, blogger, podcaster, or information marketer, you need the step-by-step process this book provides. This book doesn't just tell you what to do it goes into detail on how to do it in a way that only someone with her level of expertise can."
★★★★★By Tami W on 26 Feb 2017
"This book was amazing! I thought that it was super helpful and thorough in teaching you how to build your platform as a businessperson, blogger, author, etc. I recommend it to ANY people who are new to the sales world or who want to step up their selling game!"
★★★★★By Donna F on 24 Feb 2017
"Ultimate Guide to Platform Building by Wendy Keller. I found this to be a very informative book. I suspect I will be reading it again as I build my platform and need the specific instructions...I recommend the book especially if you are new to this type of promotion. Wendy shares a wide range of days so I am confident that some of the would work for almost every idea/product/service."
★★★★★By Jenilee G on 06 Feb 2017
"This is a helpful tool full of great information for anyone who is interested in marketing and sales. I felt it was simply written, easy to understand and packed with solid tips to follow."
★★★★★By Carsten H on 29 Jan 2017
"For those entrepreneurs that have started their business based on a great idea or a specific need in the market but who cannot seem to get the business to find the momentum to move forward the concept of platform building may seem like a foreign concept. However, this concept is crucial for any business to have staying and growing power for any extended period of time. This new book by Wendy Keller covers all aspects of platform building, it provides a ton ideas and resources to help you the reader to put these ideas and concepts into life. Over the last year, I have several books on the subject and this book is by far the most generous in terms of volume of ideas as well as depth Keller goes into different topics. There are things where the book doesn't provide the concrete details, but then there are web links provided to Keller's own company's website where the material and examples are provided. I found the book to be incredibly valuable and detailed. I know I will be going back to it over and over for ideas when building and expanding the platforms for my own businesses."
★★★★★By Roger R on 04 Dec 2016
"Excellent! Today is a prerequisite build a competitive digital presence and learn the skills to build a platform, either, to be known locally or globally, to lead to success any business or enterprise, ... and it is important to consider that several tools are required such as social media, blogs, videos, podcasts, YouTube channel, webinars, get sponsors and endorsements, ... and this book covers all of them and more, with easy to implement strategies that can make the difference, both to stand out and stay in the market."
Testimonials"Wendy Keller understands that you have to make every second count in marketing and that it’s more important to serve than to sell."
—Amy Porterfield, Online Marketing Strategist
"Wendy Keller’s book on platform building is a practical, exceptionally comprehensive book on how to distinguish yourself or your business. The selection of ideas will help every reader to find tactics that are realistic and easy to implement. Whether you are a small business owner, a doctor, lawyer, life coach, therapist, author, retailer, musician, painter or even run an auto body shop, this book will help you grow your business and make more money.
—Ford Saeks, CEO of Prime Concepts Group, Marketing Strategist, Speaker
"One of the trends I note heavily for businesses of all shapes and sizes in the future is how we are entering a new creative age driven by a D.I.Y. ethos unleashed due to platform technology. Wendy Keller uses a very personal approach to help you become a solopreneur or small-business owner who doesn’t look at the world of entrepreneurship as an obstacle, but an advantage. Read this to learn and execute on how the platform economy will help you grow your business in perpetuity."
—Geoffrey Colon, Communications Designer at Microsoft, Author of Disruptive Marketing
"Growing a platform is the most important step any entrepreneur can take to get leads flowing into their business. Wendy’s book is a great primer on the basics and her suggestions for how to delegate it most effectively so it gets done right and on time are excellent. I’ve built several businesses in my career and the number one thing I know is you must delegate everything you can to save your energy and brain cells for big thinking."
—Daven Michaels, CEO of 123Employee, Author of New York Times’ Bestseller Outsource Smart