Ultimate Guide to Facebook Advertising, 3rd Edition
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Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
You’ll discover how to:
- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
“If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S.’ blessing.”
—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
PERRY MARSHALL is the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He’s consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
KEITH KRANCE is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
THOMAS MELOCHE is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
Reviews[ RETURN TO TOP ]
★★★★★By Carsten H on 10 Dec 2017
"I could limit myself to saying "Why are you reading these reviews? Go buy this book already! This is the one guide you need on Facebook advertising." However, that would be selling it short because there are several other books on the topic and they all have reviews of that sort although this book is easily the only one that merits to be tagged in this fashion.
It is an updated version of the 2015 book by the same name, having taken into account the updates and changes to Facebook advertising's user surface.
It meticulously details how you go about setting up your ad, your campaign, how you structure it, how you receive potential clients on your landing page(s) how you interact with potential prospects as much much more. You can buy an expensive course of Facebook advertising or you can buy the best material on the subject, and that material can be found in this book.
This book is nothing short of brilliant and the go-to guide for anything related to Facebook advertising. If you're still not certain, I'm not sure what will rock your boat, this book, however, rocked mine."
★★★★★By Victoria R on 03 Dec 2017
"Very good reference book on Facebook Advertising. Easily understood and well written. Great for bloggers and business owners."
★★★★★By Kate F on 14 Nov 2017
"Having worked in social media management for years, there is always something new to learn, or knowledge to be refreshed. I found this book was a great place to start for those who are new to facebook ads and have recommended it to those looking to advertise their small business on facebook."