The Power of Loyalty
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The Power of Loyalty
The Power of Loyalty
The Power of Loyalty
The Power of Loyalty

The Power of Loyalty

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(0 customer reviews) Pages: 218 Format: Hardcover, eBook ISBN: 9781599183930

Always Treat Your Customers Like They Are Made Of Gold

The average household in the United States is enrolled in 14 loyalty programs, ranging from grocery stores and gas stations to airlines and hotels* – is your company getting their business?

A marketing and business development strategy behind some of today’s most popular companies, customer loyalty is increasingly becoming top of mind for cost-conscious consumers. Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps.
Brooks covers:

    • A comprehensive 6-point initial launch plan
    • Strategy essentials including employee and company introductions to loyalty
    • Incorporating loyalty initiatives into your marketing plans and budgets
    • How to create WOW factors to set your business apart from your competitors
    • The best practices and proven techniques from more than 12 customer loyalty leaders, including:
    • Chase
    • JetBlue
    • Verizon
    • Subway
    • Starbucks
    • Nordstrom
    • Wegmans
    • T.G.I. Friday’s
    • CVS/pharmacy
    • Bank of Montreal
    • Saks Fifth Avenue
    • Mens’ Wearhouse

Plus, get additional resources at Ultimately, as you customize your own program, you’ll win long-term loyalty, create increased spending and generate greater profits!

*The 2009 Colloquy Loyalty Marketing Census

About The Author[ RETURN TO TOP ]

Roger L. Brooks is a respected loyalty strategist with more than 15 years of experience in developing, supporting, and implementing customer loyalty and rewards programs. He has worked with esteemed companies such as GE Capital, Sam’s Club, Chase Universal MasterCard, and Mirabito Fuel Group, and he currently serves as the vice president of loyalty marketing for ValueCentrics Marketing Group, Inc. (VCMG), managing growth for existing clients including GE Money, SAKS FIFTH AVENUE, and Fidelity National Information Services. A valued voice in his field, Brooks is a contributing writer to a variety of industry trade magazines including Loyalty Management, NACS Magazine, Convenience Store News and CSP Magazine, as well as publisher of weekly ezine Everywhere Loyalty, subscribed to by more than 10,000 business executives.

Reviews[ RETURN TO TOP ]

"Loyal customers are the lifeblood of any organization. But inspiring true long-time loyalty is no easy feat. Roger Brooks strips away the complexities of loyalty programs and lays out 10 essential steps to building a successful, sustainable — and profitable — loyalty program. If you are ready to inspire and engage your customers at a new level, this is the book for you."
- Erin Pressley, Editor in Chief, NACS Magazine (The Association of Convenience & Petroleum Retailing)

"Roger Brooks is a leader in loyalty! He brings a passion and intelligence to this transformative field of marketing like none other. Technology and consumer behavior have converged in ways which will forever alter retail landscapes. Brooks lays out the fundamental strategies for winning in this new era of “intelligent retailing."
- Greg Ehrlich, COO, Certified Oil Company

"Loyalty strategies are quickly emerging in the marketplace. Roger Brooks demonstrates the dire need to think every piece of loyalty through including the significance of your underlining technology within your systems. The Power of Loyalty is a must read for anyone wanting to better position themselves in the loyalty space!"
- Dan Yienger, Vice President, Petroleum Sales, VeriFone

"How do you take your business relationships with customers to the next level? How do you assure that your customer’s become de facto members of your sales team? While customer loyalty is often thought of as elusive, Roger Brooks demystifies, educates and empowers you to fully unleash The Power of Loyalty. This book is for everyone who has ever served another human being. While it’s impact will be significant in your business life, The Power of Loyalty, will transform the way you think of relationships. What are you waiting for? Buy this book and launch your “loyalty strategy” today!"
- Joseph Michelli, Ph.D., author of international bestseller The Starbucks Experience, The New Gold Standard and When Fish Fly

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Excerpt[ RETURN TO TOP ]