Tim Berry is the founder and president of Palo Alto Software, the manufacturer of Business Plan Pro, the country’s bestselling business plan software, of which he is the principal author. He’s also written three other books on business planning and is a popular blogger and speaker on the topic of business plans.

"Planning the small business equivalent of dental work? Maybe, but not if your plan is a tool a flexible, modular, guiding light of a tool. Tim Berry’s The Plan-As-You-Go Business Plan is that kind of business power tool. Let it guide your vision and then just remember to floss!"
- John Jantsch, author of Duct Tape Marketing

"In The Plan-As-You-Go Business Plan you have no formal processes to learn, no special methodologies to master. Just practical advice that will inspire you to get going and make your business a success. Tim Berry shows us how our businesses can be all we dream of them becoming."
- Anita Campbell, Editor, Small Business Trends, smallbiztrends.com

"The Plan-As-You-Go Business Plan is exactly what my clients need. It is adaptable, comprehensive, understandable and educational. And I can think of no better guide than Tim Berry to help us create successful 21st century businesses."
- Pamela Slim, Escape from Cubicle Nation
Plan-as-you-go Business Plan excerpt -