Street Smart Franchising, 2nd Edition
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Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider’s view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you.
This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees like you what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents.The authors reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, they take an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.
Joe Mathews has held management roles with such national chains as subway, blimpie, motophoto and the entrepreneur’s source.
Don Debolt is a former president of the international franchise association.
Deb Percival works in franchise development.
Reviews[ RETURN TO TOP ]
- Matt Shay, past president, International Franchise Association
"Twenty-five years ago when I became a franchisee of the Great American Cookie Company, this book would have saved me a world of grief. Street Smart Franchising lays it out. No sugar coating. It’s a realistic guide on how to make one the most important decisions of your life."
- Lawrence (Doc) Cohen, past chairman,
International Franchise Association, franchisee of 21 units - Great American Cookie Company, Pretzel Time, and Coffee Beanery
"Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would take the time to read. It beautifully captures the challenges of owning and operating a franchise business along with practical guidance on how to make it work. Anyone considering a franchise investment will make a better investment decision by reading this down-to-earth self help book. Don’t miss it!"
- David McKinnon, chairman/CEO
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