Startup Guide to Guerrilla Marketing(0 customer reviews)
How to Get Started with Guerrilla Marketing
The father of guerrilla marketing presents a powerful primer in the bestselling marketing series of all time, Guerrilla Marketing. Designed for entrepreneurs with little to no general marketing experience and no knowledge of guerrilla marketing, it transforms marketing novices into guerrilla experts.
Covering the whole spectrum of marketing—from traditional print marketing to the new world of online marketing—it transforms readers from neophytes to guerrillas. Action-packed chapters include:
- The personality of a marketing guerrilla
- Guerrilla marketing defined
- Succeeding with a guerrilla marketing attack
- Selecting guerrilla marketing weapons
- Creating a seven-sentence guerrilla marketing plan
- Making a guerrilla marketing calendar
- Launching your attack
- Maintaining your campaign
This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
Jay Conrad Levinson is the father of guerrilla marketing - the bestselling marketing series in history - as well as 55 other business books. His books have sold more than 14 million copies worldwide and have been translated into 39 languages. He is the chairman of Guerrilla Marketing International.
Jeannie Levinson is the president of Guerrilla Marketing International and co-founder of the Guerrilla Marketing Association. With decades of sales and marketing experience, she is a sought-after consultant, workshop leader and radio guest.
Reviews[ RETURN TO TOP ]
- David Garfinkel, author of Advertising Headlines That Make You Rich
"Sit down, buckle your seat belt and be prepared to succeed. With this book you no longer have excuses to fail but a system to succeed. The Startup Guide to Guerrilla Marketing is consistently unique and stimulating and provides unquestionable value to all who pick it up, peruse it and use it."
- Al Lautenslager, bestselling co-author of Guerrilla Marketing in 30 Days
"If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy and imagination. If you want to start making money from your new business, get this book!"
- Mitch Meyerson, founder of Guerrilla Marketing Coaching
"The Guerrilla Marketing series has gained the well deserved trust of millions of followers worldwide who have benefited greatly from its wisdom. Now comes the Startup Guide to Guerrilla Marketing that will enable readers everywhere to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. This is a wonderful book from equally wonderful people."
- Stephen M.R. Covey, author of The Speed of Trust: The One Thing That Changes Everything
"Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don’t tell anyone where you got the ideas and you’re in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you’re getting…"
- Seth Godin, author of Meatball Sundae