Start Your Own Microbrewery, Distillery, or Cidery(0 customer reviews)
Start Your Own Microbrewery, Distillery, or Cidery
Craft alcohol has come out of the garage and into the limelight. Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up.
Our experts, teamed with food and beverage writer and enthusiast Corie Brown of Zester Daily, introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill. Brown and team deliver an in-depth review of these thriving industries and coach you in identifying ideal business models, best practices for launching a new craft product, valuable regulation information, and more.
Gain an insider’s look at how to:
• Analyze craft products, their distinct challenges, and dynamic market
• Write a winning business plan that promotes growth and secures funding
• Keep overhead low and margins high with options like self-distribution
• Capture customers and create evangelists with the story behind the brand
• Enhance the brand experience with events, taprooms, tastings, and tours
• Develop invaluable relationships with distributors, retailers, and restaurants
Packed with priceless insights, advice, checklists, worksheets, and valuable resources, this guide details what you need to know to go from alcohol enthusiast to entrepreneur. Start brewing your own business today!
For more than 30 years, Entrepreneur Media, Inc. has set the course for millions of entrepreneurs and small business owners. We’ll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Reviews[ RETURN TO TOP ]
★★★★★By Debbie S on 24 Sep 2015
"If you're already brewing craft brews or spirits, this is a good book for you. Not for beginners, though. Sometimes too much information is not a good thing."
★★★★☆By Darren I on 04 Aug 2015
"This is one of those books that you may not need, yet it has the immense potential to become a must read just because of its sheer curiosity value. Of course, enjoying alcohol for its taste rather than its numbing effects may help too! If you have ever wanted to start your own microbrewery, distillery or cidery then it is even better!
Perhaps the best part of this book is its use of real-world examples; interviews from people who are doing this for a living, sharing their experiences both positive and negative. No doubt a few prospective business owners have a rose-tinted, romantic view about owning a microbrewery or similar venture, so if the book can throw a bit of cold water (beer? wine?) over you at the same time, whilst still providing focused encouragement and cautious advice, should that be a bad thing?
There is everything to like about this book, especially if you are a curious sort. You don’t clearly have to have any real business plans to get some enjoyment and value out of this book; if you do it is an additional, valuable bonus.
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