Simplify: How the Best Businesses in the World Succeed
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Nearly all of the great success stories of the twentieth century—right up to the present day—are stories of simplifying.
Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered the one uniting principle behind
successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simplify.
Taking the principle one step further, Koch has identified that companies will either be price simplifiers-—consider flying a budget airline stripped of all the extras that still takes you from point A to point B—or proposition simplifiers—such as Apple with their easy-to use products for a large market willing to pay a premium.
In this book, Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. You’ll learn how to:
• Decide which simplifying strategy is the best option for your business
• Model your business as a price or proposition simplifier
• Make your products and services more useful and better looking
• Spike demands and create markets that didn’t exist before
• Redesign your business process and transform your industry in nine steps
• Implement the three fundamental principles to sparking a price revolution
Are you ready to become the next market leader? Start simplifying today.
RICHARD KOCH is an entrepreneur who has made over $300 million from starting businesses and investing in early stage venture capital. His businesses have included Filofax, Plymouth Gin, Belgo Restaurants, Betfair, FanDuel, and Auto1. Formerly he was a consultant with the Boston Consulting Group and a partner of Bain & Company before cofounding LEK consulting. He is author of many books on business and ideas, including The 80/20 Principle, which has sold over a million copies and been translated into 35 languages. Richard wrote the foreword to the Entrepreneur Press bestseller, 80/20 Sales and Marketing by Perry Marshall.
GREG LOCKWOOD is a founder of Piton Capital, a London-Based venture capital firm that invests in businesses with network effects. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of Superconnect with Richard Koch.
Reviews[ RETURN TO TOP ]
★★★★★By Tami W on 26 Apr 2017
"This book was great! It has a lot of insightful advice and tips for simplifying your business in order to make more profits. I love that it gives detailed examples from companies such as Ford and IKEA - showing you what helped them get to be as big as they are. I recommend it to any business owners!"
★★★★★By R. Price on 25 Nov 2016
"Beneficial for both business goals and personal, this book is loaded with principles as well as tactics written and formatted Simply. Easy to read and extract the many nuggets , the material also easy to comprehend and digest making the insights immediately actionable. The references for deeper study and application are equally valuable! Another outstanding book from Richard Koch!!"
★★★★★By Darren I on 04 Oct 2016
"Here’s a powerful book that you may not want to miss, written by a serial entrepreneur and a venture capitalist, which looks at how to drastically increase the volume of your business by simplifying your product or service. For those who can change their offering, there can be a significant upside.
The authors carefully explain their methodology and process and show how other companies have successfully used a similar approach to great effect. A range of case studies adds great background knowledge, although many of the companies featured such as Ford, IKEA and Apple may not necessarily be strangers – yet perhaps elements of their history could be!
Humour and humility shine through this book along with a certain authenticity behind the authors’ philosophy and beliefs. It was a pleasant, engaging and relatively relaxing read that meant that bedtime came and went and this reviewer was still reading in the wee small hours! You did not want to put it down.
The philosophy is not just simplifying on price – although that can help – as product range, service proposition or network can also be streamlined and this can lead to much greater business volume and hopefully profit. It may not necessarily drag in millions or billions of dollars in new revenue, since not every company can be a giant in its field, yet a lot of the same advice can be scaled down to even a small-town micro-company.
The book keeps on giving and should you wish to dig even deeper there is a well-appointed section of reading references at the end.This certainly felt to be a credible, informative and helpful book that was quite hype-free, with its literary feet placed firmly on the ground. Many books tend to push the hype envelope or tie themselves in knots with various techniques, philosophies and frameworks. Here, just like the central goal, the authors keep things simple and in this book’s case it seemed to yield results."
★★★★★By Hari N on 03 Oct 2016
"Simplification of products, business process, and market approach leads to a long-term sustainable, profitable and dynamic organisation. Koch & Lockwood using case studies of IKEA, Ford Motors, BCG, Apple, Amazon, Google, McD, etc. helps drive the core fundamentals of the book. Simplification of a business model can hinge on a price or proposition simplification. Need is to make the service or product easy to use, simple, and better looking. Scale up quickly, control costs and consumer-centric solution-oriented approach for rethinking products will improve its demand, scalability, and broader appeal. Rethinking of products should be more useful, increase delight, and connect emotionally with customers. Koch & Lockwood also reasons why a success can, in fact, create roadblocks in future. Various traps like overhead (higher margin thresholds), protecting existing product turf, too many bells and whistle (complexity), lack of skills or inefficient use of skills, etc. leads to organisational atrophy and failure. Thus, the authors tell us that simplification is the ultimate sophistication."