No B.S. Guide to Maximum Referrals & Customer Retention(0 customer reviews)
FACT: Nothing is costlier or more difficult than getting a new customer.
Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.
Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable,
and you replace income uncertainty with reliable income through retention and referrals.
Learn how to:
• Apply the #1 best retention strategy (hint: it’s exclusive)
• Catch customers before they leave you
• Grow each customer’s value (and have more power in the marketplace)
• Implement the three-step customer retention formula
• Use other people’s events to get more referrals
• Create your own Customer Multiplier System
• Calculate the math and cost behind customer retention
Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
DAN S. KENNEDY is a strategic advisor, consultant, business coach and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. SHAUN BUCK is the CEO of Boise, Idaho-based The Newsletter Pro, the largest custom print newsletter company in the world—printing and mailing millions of newsletters annually for diverse industries all over the globe.
Reviews[ RETURN TO TOP ]
★★★★★By John B on 05 Apr 2016
"Another interesting and highly practical book in the No B.S. series. Ideal reading for those battling to attract new clients and wanting to keep the costs of traditional forms of advertising at a minimum."
★★★★☆By Darren I on 30 Apr 2016
"A simple guide that promises to cut to the chase and show how you might be able to get additional customers through referrals and, of course, keep your existing customers too. Aimed at the smaller business, this book takes the reader by the hand and shows how to achieve this goal. Of course, the hard work still falls to the reader but they are at least a little more informed.
The book seems to achieve what it intends to do, thanks to its easy-to-read, accessible style. There is a certain quirky, informal feeling in this book that you will either like or be a bit cold to, it is just one of those personal things that may get in the way of the book’s otherwise informative and helpful core message.
It is said that attracting new customers can be very hard, especially in competitive sectors, so any referral from an existing happy customer can be viewed as being of “gold value”. Prospective customers are human, they want to know you are going to do a great job at a fair price and who better to give them that confidence than a fellow customer and human being. Yet far too many business owners seem to forget the power of the customer referral. It is often the self-same business owners who are poor at retaining existing customers – something else this book sets out to address.
There is not much more to add. This is a competitively priced book that passes on a lot of useful and actionable information that any small business owner should be capable of taking on-board. You need only to attract or retain one customer and this book has easily paid for itself and more besides!"