The Marketing Plan Handbook, 2nd Edition
The marketing plan handbook dishes bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions from long-time marketing expert Robert W. Bly. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder.
With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing, Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Given prompts, exercises, action assignments, examples, and resources, business owners brushstroke their way to a big-picture marketing plan and determine their goals, priorities, effectively use resources, and, ultimately, master the marketing mindset that most pay a consultant for. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival.