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Guerrilla Marketing Field Guide
Guerrilla Marketing Field Guide
Guerrilla Marketing Field Guide
Guerrilla Marketing Field Guide

Guerrilla Marketing Field Guide

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(0 customer reviews) Pages: 188 Format: Paperback ISBN: 9781599184531


Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.


  • 200 + Guerrilla Marketing and Social Media Weapons
  • 8 elements to emphasize on your website and 20 questions to ask
  • 12 Most common internet marketing mistakes to avoid
  • Tragic and magic copywriting tips

About The Author[ RETURN TO TOP ]

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and appear in 62 languages. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She is the President of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association.

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Excerpt[ RETURN TO TOP ]

Guerrilla Marketing Field Guide_Chapter 11