When Good Communication Skills Aren’t Enough
Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to fi nd a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.
Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to:
- Apply the four-stage listening matrix to drive your audience to action
- Use sales call outlines that facilitate buy-in to avoid death by sales script
- Create value-filled, magnetic marketing that educates and attracts buyers
- Add value to your products and services with videos and webinars
- Develop persuasive presentations with the TEMPTaction mode
So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
Jill Schiefelbein is a former professor, professional speaker and business communication expert. From analyzing documents obtained from military raids of terrorist camps to dissect jihadi communication strategies, building an online education office serving more than 60,000 students, to her own award-winning entrepreneurial ventures, Schiefelbein loves a strategic challenge. Her business, The Dynamic Communicator, creates and executes communication strategies that help companies solve problems, retain talent and produce revenue.