The Brand Mapping Strategy(0 customer reviews)
If You Don’t Define Your Personal Brand, Someone Else Will Define It for You.
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought and industry leaders in their fields.
The Brand Mapping Strategy uses tips, tricks, and anecdotes from brand-building masters to give readers the tools they need to design, build, and accelerate a successful brand.
Readers will be able to:
• Develop an overall blueprint for their brand using the Brand Mapping Process®
• Determine which online tactics (and in what combination) will your for their brand
• Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
• Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation
• Leverage content effectively and efficiently to build their brand
• Develop a marketing and social media strategy using the right platform
• Establish a greater executive presence, promotion, or expanded opportunity
Karen Tiber Leland is the president of Sterling Marketing Group, where she does branding and marketing strategy and implementation. Through her unique branding and marketing systems, she helps CEOs, executives, teams, and businesses leverage new and traditional media to build stronger brands, expand their audiences, and become thought leaders in their fields.
Reviews[ RETURN TO TOP ]
★★★★★By Darren I on 06 Jul 2016
"This is a relatively simple guide to help undertake a task that might not be as simple or clear as you may imagine, namely identifying, mapping and shaping your company’s brand.
Here the author mixes together a range of practical advice, industry best practice and experience to help business owners proactively create their brand, rather than haphazardly accept whatever tends to turn up through the course of regular operations. Clearly the best results may be achieved by starting from the beginning and mapping out a brand strategy, although there is scope for existing brands to be strengthened and slightly modified if necessary by taking elements of the advice. It leads to a clear, easy-to-understand yet powerful range of guidance.
Whilst the book is aimed clearly at senior executives, it still may be instructive for other employees to take at least a look and pick out some of the information on offer. It can enhance their existing knowledge and understanding of a key business element in general and the company’s eventual brand in particular. If you let it, the book will be a lot more than what it promises on its cover!
It is a thoughtful, considered read that deserves at least one sequential consultation, even though you will inevitably be visiting it frequently as you work on your brand. It also encourages additional reading and external research – the world is literally your oyster. The price point for this book, when you consider what you get, is amazing too. A book, in other words, that should be strongly considered."
★★★★★By Brenda P on 27 May 2016
"What a great book when we considering the materialistic and globalised culture and climate that we currently live in, it really is an eyeopener . I graduated with a BSc Hons in Business and Marketing and I am now studying towards my MBA (MSc) therefore I really liked delving into the whole strategic marketing and branding world and reading about it from angle of inside some of the large power companies. The book tells exactly what it like to have an authentic brand (Apple springs to mind). I highly recommend this book, really enjoyable read and well written by Karen Leland. Thanks to NetGalley and Entrepreneur Media Inc. for allowing me the opportunity to have an ARC - it is really helpful with my MBA, studies."
Testimonials“How can you make a brand synonymous with leadership, intelligence, and integrity? Karen Leland answers these questions and more with insight, warmth, and wit. This is a book that will help you raise your profile and turn heads.”
—John Paul Rollert, Harvard Extension School
“Every executive should read The Brand Mapping Strategy. It will open their eyes to what their full potential is, transform how they portray themselves, open doors to opportunities they aspire to, and ultimately inspire their teams and organizations to perform and achieve for a higher purpose.”
—Nina Lualdi, Sr. Director of LATAM Innovation Cisco
“From the personal to the corporate, from large organizations to small, The Brand Mapping Strategy is a critical market advantage for the bold and ambitious.”
—Alan Weiss, Ph.D., bestselling author of Million Dollar Consulting
“With characteristic wit, charm, and relatable anecdotes, Karen Leland’s The Brand Mapping Strategy swiftly whisks the reader through the steps necessary to establish themselves and their business not only as a thought leader, but a true leader. This is an important read for anyone building a business, with something to say, or who desires to be truly heard.”
—Binta Niambi Brown, Fortune magazine’s 40 Under 40 and Founder of Big Mouth Records and Fermata Entertainment
“In this fast-changing, highly competitive era, it’s more important than ever to know who you are and express it with distinction. Karen Leland’s The Brand Mapping Strategy clearly and powerfully shows today’s CEO how to create a personal brand that has a dramatic impact not only on their reputation, but the reputation of their companies.”
—Ken Dychtwald, Ph.D., Bestselling author of Age Wave
“Building a personal brand is one of the essential skills for survival now and in the future. In The Brand Mapping Strategy, Karen Leland has provided a roadmap for every entrepreneur and CEO that is looking to master his or her brand, and turn it into a profitable competitive advantage.”
—Stewart Emery, International bestselling author of Success Built to Last
“Karen Leland’s The Brand Mapping Strategy is a must read for any C-level executive. It is full of practical advice for any leader looking to enhance their executive presence and transform their team.”
—Marjorie Hutchings, CIO of State Fund Insurance
“The Brand Mapping Strategy has taken the mystery out of branding and provides a roadmap for any small-business owner, entrepreneur, or CEO to dramatically elevate both their personal and company brands.”
—Adam Markel, CEO of New Peaks, formerly Peak Potentials
“The Brand Mapping Strategy captures the heart of what it means to have an authentic brand and how to powerfully and profoundly get there. I highly recommend it!”
—Lynne Twist, Bestselling author of The Soul of Money
“The Brand Mapping Strategy is an exceptional book for those who truly want to build effective brands, rather than just talk about it. Candid and practical, Karen Leland’s emphasis on a research-based approach to brand building is a valuable guide for executives at every level.”
—Nathan Richter, Partner at Wakefield Research
“In The Brand Mapping Strategy, Karen Leland provides insider secrets to creating a world-class brand. Leaders will be inspired to transform not only the expression of their own brand, but that of their team and company.”
—Olivia Fox Cabane, Author of The Charisma Myth
“No matter what business you are in you don’t just read The Brand Mapping Strategy study it and use it as your personal tool to set yourself, your company, and product apart from the pack.”
—Dave Austin, International bestselling author of Be A Beast
“Karen Leland’s dynamic and no-nonsense perspective clearly outlines how to effectively put your personal brand into action using visual, intellectual, and emotional capital! The step-by-step insights and guidelines she shares on how to differentiate yourself as a brand and enhance your brand equity are spot on and essential in today’s ultra-competitive world of branding. A must read for anyone who wants to stand out amongst the clutter by creatively promoting their brand attributes and relevantly communicating their full brand potential!”
—Thomas W. Merchant, Former International Marketing & Communications Manager of Peugeot Automobiles, Paris, France