The Advertising Solution
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The Advertising Solution
The Advertising Solution
The Advertising Solution
The Advertising Solution

The Advertising Solution

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(0 customer reviews) Pages: 240 Format: Paperback ISBN: 9781599185965

Create Legendary Marketing Campaigns with The Advertising Solution

Distilling the wisdom of the world’s greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.

Coached by Simpson and Kurtz, you’ll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.

About The Author[ RETURN TO TOP ]

Craig Simpson has managed thousands of marketing campaigns and has grossed hundreds of millions in revenue for his clients for more than 15 years. He is the owner of Simpson Direct, Inc., an Oregon-based direct marketing firm, and a respected speaker and presenter on the topic of direct marketing.

Brian Kurtz is the founder of Titans Marketing and a serial direct marketer responsible for sending billions of marketing impressions in all media and selling tens of millions of books and subscriptions over the last 35+ years.

Reviews[ RETURN TO TOP ]

"Finally. A century of direct response wisdom (and test results) distilled into one easy-to-read volume! Craig and Brian have done a great service to the entire marketing community. I am sharing this with all my copy cubs TODAY!"

—Clayton Makepeace, World Renowned Copywriter, Educator, and Speaker

"The Advertising Solution is a “short course,” tour de force primer, on the very best of direct marketing principles that universally endure and profoundly perform. Brian Kurtz and Craig Simpson have produced a rather unexpected and integrative tour guide for grasping decisively how the most powerful, profitable, and predictive direct response performance principles were discovered, then take you on a no-nonsense, non-theoretical, totally actionable distillation and experimental application guide for how to apply these methods right now, in whichever market you choose, to form an activity you do—with consistently increased performance—and a bottom line that boosts results."

—Jay Abraham, Global Marketing Expert, Speaker, and Author

"Want a free, two-minute lesson in the creation of desire? Then right now, read over the table of contents of this life-changing book. See how, in less than two minutes, it creates an irresistible desire to own it. Then realize that this is exactly the knowledge you need to sell your own product or service. Whatever your field, your ability to create instant, irresistible desire will greatly leverage your success and wealth. But don’t take my word for any of this. Try this two-minute table of contents challenge now and see how it’s done. Then go and do likewise."

—Gary Bencivenga, Master Copywriter and Publisher of Marketing Bullets

"My quick diagnosis for how serious a copywriter or marketer is—or how much potential he or she has—is the answer to the question: “Who are your heroes?” Direct response advertising (the kind of advertising that works best on the internet) was not invented yesterday or even ten years ago. Everything—and I mean everything—that works online today is based on principles. These principles were first sorted out decades ago by giants who tested literally billions of dollars worth of ads, offers and selling strategies over the course of their careers. Put aside the latest internet “fad of the day” and read The Advertising Solution and get to know these giants. Make them your new best friends. It’s the surest way to get rich that I know."

—Ken McCarthy,

"Two master practitioners (not academic theorists) and experts in direct-response advertising, Craig Simpson and Brian Kurtz, have done a magnificent job profiling and extracting million-dollar lessons from past, true legends of advertising and copywriting. It will not surprise anyone who knows me: I do not agree with everything in their book, but I certainly recommend it. Those under-informed by history and legacy consistently work harder than necessary for poorer results than available. No one engaged in or spending their or their client’s money on advertising should skip this master class."

—Dan S. Kennedy, Direct Marketing Strategist and Copywriter, Author of the No B.S. Series

"I personally read the works of these advertising giants while we were building Guthy|Renker and they were invaluable. I still read them today. Now Simpson and Kurtz have synthesized, selected and distilled their collective genius, originally contained within multiple volumes, into one best-of can’t-put-down book, which is a must-have for any marketer. If Gary Halbert were alive today he’d promise you that this book would get you “maximum results in minimum time.”

—Greg Renker, Co-founder Guthy|Renker