80/20 Sales and Marketing
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Cut Your Work in Half and Double Your Sales
Coached by famed marketing consultant and bestselling author Perry Marshall, sales and marketing professionals master how to save 80% of their time and money by zeroing in on the right 20% of their market —and gaining 10X, or even, 100X the success.
Under the 80/20 sales and marketing principle, uncover how to:
- eliminate time-wasters
- advertise to hyper-responsive buyers and avoid tire-kickers
- gain coveted positions on search engines
- differentiate yourself from competitors
- and more.
Also learn, paired with the given tools, to predict how much money is being left on the table, and how to pocket it instead. Master how to identify untapped markets, high-profit opportunities, and incremental improvements, gaining time and greater profit potential.
Supported by online tools from Marshall, including The 80/20 Power Curve, a tool to help you see invisible money, and a Marketing DNA Test, a personal assessment to zero in on one’s greatest selling assets, this timeless guide promises to change the game for you, whether you’re a seasoned and novice marketing or sales professional.
Perry Marshall wrote the world’s most popular book on Internet advertising and is one of the world’s most expensive business consultants. His clients span 300+ industries and he speaks at conferences worldwide.
Reviews[ RETURN TO TOP ]
From the bookIf you don’t know who Perry Marshall is — unforgivable.
- Dan S. Kennedy, Author, The Ultimate Marketing Plan
Best business book I’ve read this year. Focusing only on the 20% of the 20% that really matters using the power curve and reverse thinking has made my business extremely profitable. Once you understand how to disqualify, work less and make more, life flows naturally. Powerful, little-known concepts are clearly articulated with terrific real world examples and concise summaries.
- James Schramko, Founder, SuperFast Business
I’ve read well over 1,000 business books and 80/20 Sales and Marketing is among the top 10 for actionable strategies to fast impact your bottom line. Every business person should own a copy – highlighted, dog-eared and underlined.
- Bill Harrison, CEO, Bradley Communications Corp.
“You’re in for one of those explosive moments when an interesting notion becomes a momentous epiphany…because Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!”
- Michael E. Gerber, Author, The E-Myth