Ultimate Guide to Link Building
Link. Rank. Profit.
The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. The question is–how do you control this? Link building expert Eric Ward and online marketer Garrett French provide the answers. Simplifying the complex world of web links, Ward and French show you, step by step, how to employ a link-building campaign to attract quality links, drive more traffic, and dramatically boost your search rank.
Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward and French teach you which link-building techniques to avoid and which will maximize the quality links that point to your site, allowing you to charm both search engines and customers.
This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward and French leave no opportunity unexplored, and no link-building questions unanswered.
Eric Ward founded the Web's first link- building and content-publicity service in 1994, called NetPOST. Today, he provides strategic-linking consulting and training via EricWard.comWard, a.k.a LinkMoses, publishes a private linking tactics newsletter called LinkMoses Private, and has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, and TVGuide.com. Eric has spoken at over 150 web industry events and contributes to search industry news sites SearchEngineLand.com and SearchEngineWatch.com
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.