Ultimate Guide to Facebook Advertising, 2nd Edition
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Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You’ll discover how to pinpoint your most profitable audiences—then, how to reach them; convert them; and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of paid Facebook Advertising, including mobile and local. You’ll see how to gain dramatically on your investment—in clicks, customers, and profits.
Discover how to:
· Create a campaign and find new customers in minutes
· Get local customers to visit your store or event
· Profile your audience using Facebook Graph Search and Ad Manager
· Set up the perfect bidding strategy for your objectives and budget
· Hyper-target your audience with segment-specific ads
· Track and follow leads and customers
· Achieve measurable profits while you inform and entertain your fans
· Avoid ad fatigue with the perfect Newsfeed Ad
Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
Keith Krance, president of Dominate Web Media, an internet marketing consulting company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast.
Thomas Meloche is founder and president of Procuit Inc. and has more than 25 years of experience starting, building, and selling commercial software products and companies.