Street Smart Franchising 2E

Street Smart Franchising, 2nd Edition

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(0 customer reviews) Pages: 256 Format: Paperback ISBN: 9781599184111
$21.95
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Street Smart Franchising, 2nd Edition Street Smart Franchising, 2nd Edition Street Smart Franchising, 2nd Edition

Learn everything you need to know before buying a franchise

Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider’s view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you.

This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees like you what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents.The authors reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, they take an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.

About The Author[ RETURN TO TOP ]

Joe Mathews has held management roles with such national chains as subway, blimpie, motophoto and the entrepreneur’s source.

Don Debolt is a former president of the international franchise association.

Deb Percival works in franchise development.

Reviews[ RETURN TO TOP ]

"At the International Franchise Association, we were privy to all the fine books on franchising. What’s truly unique about Street Smart Franchising is the carefully crafted treatment of how emotions and behavior influence success. It’s another must read for any prospective franchisee–good stuff for folks who have been in the business a while too."
- Matt Shay, past president, International Franchise Association

"Twenty-five years ago when I became a franchisee of the Great American Cookie Company, this book would have saved me a world of grief. Street Smart Franchising lays it out. No sugar coating. It’s a realistic guide on how to make one the most important decisions of your life."
- Lawrence (Doc) Cohen, past chairman,
International Franchise Association, franchisee of 21 units - Great American Cookie Company, Pretzel Time, and Coffee Beanery


"Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would take the time to read. It beautifully captures the challenges of owning and operating a franchise business along with practical guidance on how to make it work. Anyone considering a franchise investment will make a better investment decision by reading this down-to-earth self help book. Don’t miss it!"
- David McKinnon, chairman/CEO
Service Brands International: Molly Maid, 1-800 Dryclean, Mr. Handyman, Duct

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Excerpt[ RETURN TO TOP ]