Startup Guide to Guerrilla Marketing
How to Get Started with Guerrilla Marketing
The father of guerrilla marketing presents a powerful primer in the bestselling marketing series of all time, Guerrilla Marketing. Designed for entrepreneurs with little to no general marketing experience and no knowledge of guerrilla marketing, it transforms marketing novices into guerrilla experts.
Covering the whole spectrum of marketing—from traditional print marketing to the new world of online marketing—it transforms readers from neophytes to guerrillas. Action-packed chapters include:
- The personality of a marketing guerrilla
- Guerrilla marketing defined
- Succeeding with a guerrilla marketing attack
- Selecting guerrilla marketing weapons
- Creating a seven-sentence guerrilla marketing plan
- Making a guerrilla marketing calendar
- Launching your attack
- Maintaining your campaign
This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
Jay Conrad Levinson is the father of guerrilla marketing - the bestselling marketing series in history - as well as 55 other business books. His books have sold more than 14 million copies worldwide and have been translated into 39 languages. He is the chairman of Guerrilla Marketing International.
Jeannie Levinson is the president of Guerrilla Marketing International and co-founder of the Guerrilla Marketing Association. With decades of sales and marketing experience, she is a sought-after consultant, workshop leader and radio guest.