Outcome-Based Marketing(0 customer reviews)
Market. Succeed. Repeat.
Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry–you will.
Internet strategist John D. Leavy challenges you to take a new approach to your online marketing–shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.
John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading digital marketing firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at johnleavy.com.
Reviews[ RETURN TO TOP ]
- Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks
"Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition."
- Brian Tracy, Author, The Psychology Of Selling
"By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself."
- Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents
"John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide."
- Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series
Excerpt[ RETURN TO TOP ]
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