The Marketing Plan Handbook(0 customer reviews)
Write a Winning Marketing Plan!
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs.
Learn how to zero in on your marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. Also discover the pay off of big-picture thinking, focusing on what works not what’s hot—ultimately, creating a long-term plan for marketing success.
Robert W. Bly has been an independent copywriter and marketing consultant for more than a quarter of a century. He has worked with more than 100 clients including Boardroom, Phillips, IBM, Nortel, Agora, Prentice Hall, and Grumman. He is the author of more than 75 books and he currently writes regular columns for Target Marketing Magazine and The Writer.
Reviews[ RETURN TO TOP ]
- Steve Wexler, president of The Steve Wexler Creative Group
"The Marketing Plan Handbook is loaded with rules, secrets, case histories, forms, charts, and worksheets on every facet of marketing and direct marketing. Bly never lets you lose sight of the essentials–continual accountability, analyzing (and besting) the competition, and the all-important arithmetic of return on investment."
- Denny Hatch, founder of Who’s Mailing What!
"Most marketing books give you a list of cookie-cutter tactics you don’t have time or budget for, along with some examples from famous brands that don’t apply to anyone else’s reality. This handbook is completely different. It’s specifically for an entrepreneur or small business owner who needs to figure out a marketing plan that fits their special vision, wished-for lifestyle, and customers like a glove. Even if you’re thinking of hiring a marketer or agency to help your business, read this book FIRST. You’ll need it to give them the perfect directions for your unique business."
- Anne Holland, founder of Marketing Sherpa
"Bob has the uncanny ability to take huge concepts and break them down in to practical, actionable steps. He does it again in The Marketing Plan Handbook. It’s a no-brainer that applying the wisdom in this book will add incremental dollars to your business’ bottom line."
- MaryEllen Tribby, Publisher/CEO of Early To Rise, Founder of Working Moms Only.com