Guerrilla Marketing Field Guide
LAUNCH AN ALL-OUT MARKETING ATTACK
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
BONUS MATERIAL INCLUDED!
- 200 + Guerrilla Marketing and Social Media Weapons
- 8 elements to emphasize on your website and 20 questions to ask
- 12 Most common internet marketing mistakes to avoid
- Tragic and magic copywriting tips
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and appear in 62 languages. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She is the President of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association.