Ultimate Guide to Pay-Per-Click Advertising

Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:

• The "$100 Bidding Myth": why outbidding competitors rarely results in more traffic
• Simple website changes that can increase sales by 500%
• How to drive 80% or more of online revenues with rare superconverter keywords
• Winning strategies of the world's top search marketers
• The best ads on the internet and how to write them
• The real factors for driving high click-through rates
• How to find competitors, budgets, ad copy, and best keywords
• How to manage bids without expensive bid-management software
• And more!

• "Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play - you’re going to win."
• - Rick Carlson, CEO, Surf Secret
• "Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him."
• - Perry Marshall, author and world's most-quoted consultant on Google advertising
• "Rich's unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer."
• - David Szetela, CEO, Clix Marketing

Richard Stokes is the founder of AdGooroo, a leading search engine intelligence firm, and a successful internet marketer with 15 years experience in advertising and technology management. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University.