Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing
arena - whether it is self-publishing your own book or providing professional services for others who want to self-publish.
Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller, how to develop an effective marketing plan, getting books reviewed and landing great publicity, getting books into traditional and non-traditional sales channels, tapping into
the potential of online publishing, and more.
Plus, a quick-reference guide to every step in the publishing process helps you along your way.
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