Personal trainers aren't just for the rich and famous anymore. More and more regular folks are turning to them for help getting in shape. As a result the fitness industry is booming and there's a tremendous demand for personal trainers. Our guide shows you how to make a healthy living meeting that demand.
We start with an overview of the personal training industry, then we take a look at the market, who is using personal trainers and why, and what services trainers are offering. Then we go through the step-by-step process of setting up and running your new venture. You learn about basic requirements and startup costs, day-to-day operations, and what to do when things don't go according to plan. You gain a solid understanding of the sales and marketing process, as well as how to track and manage the financial side of your business. Through the book, you hear from industry experts, as well as personal trainers who have built successful operations and are eager to share what they've learned in the process.
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