Retail in Detail, 4th Edition

If Retailing Is Your Dream, This Is the Guide To Help You Reach It

Knowing that your success depends on the details, experienced retail entrepreneur Ronald L. Bond leaves no question unanswered when it comes to reaching your dream of starting and running your own retail business. Bond provides comprehensive, step-by-step instructions, from planning the launch of your business to running your new venture.

Learn how to:

Budget for startup and establish a financial plan
Select the ultimate location and develop your brand image
Select, price and market your product
Manage inventory to decrease expenses
Keep your business up-to-date and competitive in the electronic age
Meet legal and regulatory requirements
Manage your daily operations

Sparing you the trial and error that comes with starting a retail business from scratch, Bond shares firsthand experiences, lessons learned, and informative anecdotes that have helped thousands of aspiring retail entrepreneurs just like you!

Practical worksheets, budgeting guides and up-to-date costs and industry information included!

Excerpt

Appearance is so important in a retail shop that you should put a great deal of thought into planning and executing your displays. Master chefs are taught the importance of "presentation" of food. It's not enough that food be good and nourishing; it must also be appealing to the eye. That's why parsley growers survive. Not many people eat parsley, but tons are used as a garnish on platters of fish and other foods. Why? To provide a touch of color and make you want to order the dish.

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Retail in Detail, 4th Edition

If Retailing Is Your Dream, This Is the Guide To Help You Reach It