Internet businesses are hot again. More and more people are shopping online. Investment firms are showing a renewed interest in internet startups. It's the perfect time to turn your e-business dream into reality, and you can do it in just 10 days.
This powerful 10-day plan walks you through:
Experts from e-commerce giants Netflix, Autobytel, drugstore.com, Newegg and more reveal their secrets to online business success. Plus, advice from new internet startups and valuable tips from Entrepreneur's business experts put you on a 10-day path to your own successful online business.
Melissa Campanelli is a leading expert in small business e-commerce. She is author of Start Your Own e-Business and writes the monthly "Net Profits" column for Entrepreneur magazine, offering valuable advice to online small businesses.
Build Your Own Website
Before worrying about design details, start by creating a site outline.
What makes a good website? Before getting enmeshed in design details, get the big picture by writing a site outline. A well-thought-out site outline includes: content, structure, design, navigation and credibility.
An outline helps you get the most out of your e-commerce budget. You'll know whether you or someone in your company can do each piece or if you need outside help. That way, when you hire someone, it will be for only the parts of the job that you'll need to have outsourced. Lillian Vernon, who founded the well-known catalog company Lillian Vernon Corp. in 1951, designed her original website for a fraction of what her competitors spent. How? "It's a total misconception that you have to throw [big] dollars at an e-commerce solution," she says. "You have to be a very careful shopper among vendors."
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