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A powerful 10-day plan to e-commerce success
$19.95
By Melissa Campanelli
Pages: 304
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Book Description About the Author
 

Open an Online Business in 10 Days

The Fast Track to Success

Internet businesses are hot again. More and more people are shopping online. Investment firms are showing a renewed interest in internet startups. It's the perfect time to turn your e-business dream into reality, and you can do it in just 10 days.

This powerful 10-day plan walks you through:

  • Avoiding the 10 most deadly mistakes in site design
  • Developing high-impact content
  • Creating traffic builders to get more visitors and turn them into buyers
  • Customer service strategies that keep your shoppers satisfied and loyal
  • Providing a safe shopping experience
  • Keeping your site protected from hackers and frauds
  • And more!

Experts from e-commerce giants Netflix, Autobytel, drugstore.com, Newegg and more reveal their secrets to online business success. Plus, advice from new internet startups and valuable tips from Entrepreneur's business experts put you on a 10-day path to your own successful online business.
Excerpt

  • Build Your Own Website

  • Before worrying about design details, start by creating a site outline.

  • What makes a good website? Before getting enmeshed in design details, get the big picture by writing a site outline. A well-thought-out site outline includes: content, structure, design, navigation and credibility.

  • An outline helps you get the most out of your e-commerce budget. You'll know whether you or someone in your company can do each piece or if you need outside help. That way, when you hire someone, it will be for only the parts of the job that you'll need to have outsourced. Lillian Vernon, who founded the well-known catalog company Lillian Vernon Corp. in 1951, designed her original website for a fraction of what her competitors spent. How? "It's a total misconception that you have to throw [big] dollars at an e-commerce solution," she says. "You have to be a very careful shopper among vendors."

  • Read more.

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