Here it is: no warm 'n fuzzies just hard-core strategies from real world trenches for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!
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Dan Kennedy is provocative, irreverent and sarcastic--but most important, he's effective. His unmatchable advice to entrepreneurs has earned him the moniker "Millionaire Maker." Every year, he and his network of consultants help more than a million business owners succeed!
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