No B.S. Direct Marketing

Radical Secrets of Direct Marketing "Players"

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.

Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses!

Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed!

Free audio CD inside! Plus:

• FREE--Email Course & Direct Marketing Tool Kit
• FREE--$995.00-Value Seminar Tickets
• FREE--Tele-seminar Invitation
• FREE--Newsletters
• And Enter Ultimate Marketing Plan Contest'--FREE
• Compete for new Ford Mustang and other great prizes

• Who is Dan Kennedy? His business adventures have included ownership of an advertising agency, a manufacturing company, a publishing business, a newsletter, a consulting business and a direct marketing business. He has been in the trenches and succeeded. Touting the moniker, Millionaire Maker, and Professor of Harsh Reality, he appeared for 9 consecutive years on THE #1 seminar tour in America typically addressing audiences of 10-30,000 and sharing the platform with former US presidents Reagan, Ford and Bush, Generals Colin Powell and Norman Schwartzkoff, and world leaders like Margaret Thatcher and Mikhail Gorbachov.

• At age 49, Dan has announced his semi-retirement, and is increasingly selective about the projects he accepts although he maintains his consultant practice. As a consultant to consultants, Dan works closely with more than 50 marketing advisors to different niche industries, with combined impact on well over a million small business owners and self-employed professionals.

• He's provocative, irreverent and sarcastic and tells it like it is in a humorous, but chillingly serious fashion that cuts to the core of the issues in a way no other business author does. These books aren't for the faint of heart—they are exactly what they say they are—no holds barred, kick butt, take no prisoners guides.

"Every year, for a number of years, I make a point of meeting with Dan Kennedy for a day, sometimes two days. His insights into progressively taking my business to the next level, and the next, and the next are invaluable."
--Michael Jans, Insurance Profit Systems, Oregon

"Month after month, I keep saying 'thank you' to Dan Kennedy for everything his marketing ideas have done for my business."
--William Hammon, attorney, Kanssas

In 2001, we had two stores... we were working like dogs and barely keeping $50,000 a year... and, that year, we were threatened by a bix box discount chain coming to town. In 2003, our two stores are thriving, we have a growing internet and mail-order business, our income has increase by more than 400%, and we are finally working sane hours. The difference? Dan Kennedy's marketing strategies."
--Charles and Betty Hildegarb, Antiquities LLC, Georgia

Dan Kennedy completely and radically changed by entire business--I now make a much larger income with much less work. And I'm showing agents all over the country how to clone my business."
--Rob Minton, realtor, Home Selling Team Inc.

The No B.S. Way to Attract Wealth in Your (Direct Marketing) Business
By Jeremy M. Hoover

The new year brought two new books by direct marketing master Dan Kennedy. Dan Kennedy is the author of famous (among direct marketers) "No B.S. Marketing Letter," a monthly newsletter designed to help marketers market better. Kennedy is known for his blunt, no-holds-barred approach in his marketing discussions. Thus, his writing is concise and to the point. His two new offerings are no different: No B.S. Direct Marketing and No B.S. Wealth Attraction for Entrepreneurs pick up right where the last three books by Kennedy inthis series left off. (The other three books are No B.S. Sales Success, No B.S. Time Management for Entrepreneurs, and No B.S. Business Success; all five are well worth owning.)

Kennedy takes a slightly different approach in these two books than he did in his previous three. In these two, he only writes about one-third to one-half of the book. The remainder of each book is filled out with related chapters from members of Kennedy's marketing "Inner Circle", those who subscribe to his newsletter and his personal coaching groups, and experience a great degree of monetary success in their businesses as a direct result of Kennedy's help and insights. (He also includes an audio CD in each book that enhances and develops the book's contents.)

For example, in No B.S. Wealth Attraction for Entrepreneurs, Kennedy writes Section I, which contains twenty-six "wealth magnets". Each wealth magnet is one concept that an entrepreneur must learn, understand, or master in order to attract wealth. These magnets include such concepts as not feeling guilty about acquiring wealth, realizing that wealth is "out there" and you can obtain it, and thinking in terms of building long-term equity, not just short-term income. Section II of the book is comprised of content from "guest experts" who show how they applied the wealth magnets and grew wealthy because of it. Many of these chapters are focused on real estate investing; I would have preferred a broader range of experts, especially in various direct-marketing businesses, because Kennedy is noted for his expertise in direct-marketing.

Similarly, No B.S. Direct Marketing is composed of two main sections, the first written by Kennedy and the second by another grouping of experts. In Kennedy's section, he tackles the foundation of direct marketing, which consists of a series of ten rules, set up to read as the Ten Commandments of direct marketing. Such rules include There Will Be Tracking and Measurement and There Will Be Follow-Up, among others. The second part of this foundation is the "results triangle", consisting of the interplay between message, media, and markets, and how they all tie together.

Section II of this book features contributions from guest experts, but differs from Wealth Attraction in that more business sectors are covered. Specifically, the focus in this section is how retail, restaurant, professional services, sales, and service businesses have used direct marketing to enhance their businesses by growing their customer base and their profit margins. Two final chapters discuss how great marketers set up and use systems and hold on to their customers through regular and intentional contact (the 52X Contact secret).

Each book concludes with a resources section (Section III) that includes information relevant to the businesses featured in the books, as well as several special offers from Dan himself, including a free, three-month trial offer for Dan's No B.S. Marketing Letter. (In the interests of disclosure, I am a subscriber of this letter, and have nothing but good things to report about it.)

For those who seek wealth, the programs laid out by Dan Kennedy in these two books will provide you with an excellent starting point for your journey, as well as a map to guide your way, two combinations not often found in the same books.