Mastering Online Marketing

12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

"Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business... Read it. Digest it. Follow it letter by letter. Then get out there and do it - because that's how you'll experience the true rewards."

Michael Gerber, author of The E-myth

"Mitch Meyerson has done it again offering no nonsense strategies and tactics for getting targeted traffic to your website, turning visitors into buyers, putting your online business on auto pilot and setting up multiple streams of active and passive income. This book is a must-read for anyone wanting to build a thriving business on the Internet."

Jay Conrad Levinson, The Father Of Guerrilla Marketing

"This is an extraordinary book! It took me seven years to build a million-dollar internet business. If I had had this book, I could have done it in two."

Brian Tracy, author of The Way to Wealth

"Mastering Online Marketing delivers a solid step by step program for succeeding online. Based on years of research for his groundbreaking book, Success Secrets of The Online Marketing Superstars, this book spoonfeeds you the best tips and tactics to build your online business. Mitch Meyerson really delivers the goods!"

-Yanik Silver, author of Moonlighting On The Internet

"These days it is not enough to be "good" at online marketing; you must master it. Mitch is not only a master of online marketing, but he is someone who can effectively teach others the strategies used by the top online marketers today. Success and wealth are for everyone, and I do believe that by following the advice and strategies in Mastering Online Marketing, one can achieve great online success."

Bo Bennett, author of Year To Success

"Mastery is the key to success and this outstanding book shows you exactly how to master online marketing. Meyerson's clear, direct and rich content shows you how to avoid the most common pitfalls and use innovative strategies to cut through the clutter and stand out in the Internet. Highly recommended!"

Michael Port, author of Book Yourself Solid

• WIKIS, WIDGETS, AND TAGS... CONFUSED?

• NEW BOOK SHOWS YOU HOW TO EASILY UNDERSTAND
• THE LATEST ONLINE MARKETING TOOLS

• Irvine, CAThe good news is that the Internet's fresh new Web 2.0 culture technology and tools makes it easy for entrepreneurs to drive more traffic to their websites, build communities, and attract new customers at virtually no cost. The bad news is, even some of the most-seasoned e-commerce business owners don't take advantage of these powerful tools, in large part because they don't have time to learn yet another new technology.

• "There's never been a better time to jump on the technological bandwagon that's been dubbed Web 2.0," explains Mitch Meyerson, author of Mastering Online Marketing (Entrepreneur Press, Jan 2008) with marketing consultant, Mary Eule Scarborough. "Today's internet users and online shoppers are savvier, smarter and more demanding than ever. They are no longer satisfied with static, one-way text conversations. They want instant, on-demand, and real-time information wherever they are, whenever they're ready, and with whatever device they're using"

• While the Web 2.0 language may sound strange, the concepts are simple and they cost little or nothing. Meyerson and Scarborough include the following in their list of the most important and effective Web 2.0 tools for marketing today's online businesses.

• Wikis.

• Wikis are internet-based tools that allow users to produce, delete, amend or add web site content. Many people use the word, however, to describe collaborative, "authorless" websites, like Wikipedia.org (online user-generated encyclopedia) or amazon.com, which use wiki technology to leverage the world's collective intelligence.

• "The main benefit of wikis lies in their ability to enhance communication, both internally and externally. Online marketers can add a wiki to their site to jumpstart conversations with their visitors by encouraging them to make changes to their content, add new information, provide feedback and opinions and more," explain Meyerson and Scarborough.

• Widgets.

• Widgets are moveable and reusable swatches of HTML software programs that are imbedded into web pages. They are small parts of compete applications and are designed to perform very specific functions.
• For instance, Internet users can go to sites such as www.widgetbox.com and grab free widgets to use on their websites, send text messages, merge syndication feeds, and more.

• Meyerson and Scarborough explain, "Like viral marketing campaigns, widgets are wonderful tools for helping online businesses build communities of like-minded people within their web sites because they allow users to find content that interests them and pull it into their own sites with a link back to yours and vice versa."

• Tags.

• Tags are informal, user-generated keyword descriptors for classifying internet content including word documents, videos, and audios. Tagging allows online visitors to sort through internet clutter by categorizing information using logical and personal words and phrases.

• Search engines catalog web pages using strict keyword categories that are based on variables they develop. Therefore, the search engines deliver search results based on the criteria they've determined. Tagging, however, allows users to create and place their own keywords on content they upload onto internet sites that categorize using tags. By uploading to sites that allow tags, online marketers can gain quality exposure and also stay in tune with their competition, who may also be tagging.

• An example site that features tags is www.flickr.com.

• Syndication Feeds.

• Helping online marketers receive and add content, syndication feeds are distribution programs that allow anyone to obtain updates on their favorite web sites, news stories, deliveries, etc. By adding their own syndication feed (e.g., RSS and Atom) online marketers can continually add updated relevant content or news to their site thus broadening their reach and enhancing their visitor's experience.

• www.bloglines.com is an example syndication feed site.

• Mashups.

• Defined by Meyerson and Scarborough, mashups are web applications that make it easy for software developers to grab digital data from a variety of sources and combine them with each other to develop new products and/or enhance current ones. They illustrate this new web phenomenon using Shakespeare as a metaphor, "In theory it [a mashup] is similar to the method Shakespeare used to craft his plays. That is, he combined stories, legends, and anecdotes from diverse sources and mashed them together to create an original comedy or drama. Today, wide open architecture allows software developers to grab information from a number of sources and use it creatively to build new products and /or strengthen existing ones."

• This new way of creating products opens up endless possibilities for online businesses owners and marketers including the opportunity to strengthen their business by joining up with others. An example of this is the collaboration between Craigslist (www.craigslist.com), an online community of classified ads, and Google maps. They partnered their databases using APIs (Application Programming Interfaces) and now Craigslist buyers can use Google maps to get maps or directions to specific neighborhoods listed on Craigslist.

• Web 2.0 brings new possibilities for online marketers and offers a world of opportunities to online entrepreneurs; just a few of them have been listed here.

Mitch Meyerson has been a visionary and bestselling author and consultant for more than 20 years. He created the much acclaimed Guerrilla Marketing Coaching Program as well as other landmark internet programs including the Product Factory and Online Web Traffic School.

Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant. As the founder of two successful small businesses, she holds unique insight into the marketing challenges entrepreneurs face.