The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon the Internet.
Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams all while saving time and money!
This complete Guerrilla Marketing online guide includes:
FOR IMMEDIATE RELEASE
ONLINE MARKETERS�SAVE YOUR E-MAILS FROM FALLING INTO THE VIRTUAL BLACK HOLE
Irvine, CA� In August 2008, the Radicati Group, a technology market research firm, estimated that approximately 210 billion e-mails are sent daily�more than 2 million e-mails per second. This begs the question�how do online marketers cut through the e-mail clutter?
According to Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough, authors of Guerrilla Marketing on the Internet (August 2008, Entrepreneur Press), online marketers "have to find ways to make their e-mails memorable!"
Here are a few suggestions:
Move from Text to Video E-Mails
Online marketers can use web-based technologies to send video e-mails and postcards. The Guerrilla Marketing on the Internet authors suggest finding creative ways to use video messages, such as creating video product demonstrations and instructions, sales messages, mini-e-courses, and integrating them into automatically generated promotional e-mail campaigns.
This tactic requires two main steps�creating a video file and attaching it to an e-mail message.
Levinson, Meyerson and Scarborough provide different options for implementing this, but leave online marketers with hope for the future, noting "As technology continues to advance, these types of systems will become more available, more popular and more adaptable."
Websites like InstantFlashAudio.com provide programs that allow online marketers to send audio presentations as well as still photos.
Guerrilla Marketing on the Internet authors, tout "Not only is it fun, but it is a great way to add profits!"
Guerrilla Marketing on the Internet is a "guerrilla marketer's" guide to beating the odds and cutting through the clutter in today's very competitive online marketing arena. This marketing tool combines the unconventional, take-no-prisoners Guerrilla Marketing approach introduced by The Father of Guerrilla Marketing Jay Conrad Levinson years ago with today's ultimate marketing weapon�the Internet.
Jay Conrad Levinson is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. Visit his Guerrilla Marketing column on Entrepreneur.com.
Mitch Meyerson is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.
Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant.
Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.
JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.
MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.
MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.
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