Guerrilla Marketing on the Internet

Add the Internet to Your Marketing Arsenal Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon the Internet.

Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams all while saving time and money!

This complete Guerrilla Marketing online guide includes:

• The 10 most effective Guerrilla strategies
• Case studies of the five greatest online Guerrilla Marketing campaigns
• How to create a high-impact website on a budget
• Low-cost tactics for maximizing traffic
• The 12 biggest internet marketing mistakes and how to avoid them
• Creative tactics and cutting-edge tools that inspire customers to take action
• Essential information on cutting-edge technology

• FOR IMMEDIATE RELEASE

• ONLINE MARKETERS�SAVE YOUR E-MAILS FROM FALLING INTO THE VIRTUAL BLACK HOLE

• Irvine, CA� In August 2008, the Radicati Group, a technology market research firm, estimated that approximately 210 billion e-mails are sent daily�more than 2 million e-mails per second. This begs the question�how do online marketers cut through the e-mail clutter?

• According to Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough, authors of Guerrilla Marketing on the Internet (August 2008, Entrepreneur Press), online marketers "have to find ways to make their e-mails memorable!"

• Here are a few suggestions:

• Move from Text to Video E-Mails

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  "Ten years ago most of us couldn't imagine that there would come a day when millions of ordinary people would be creating and uploading homemade videos onto sites like YouTube each month, and this is just the tip of the iceberg," Levinson, Meyerson and Scarborough explain. "This is not some flash-in-the-pan fad; it is a symbol of the growing clout of online users who expect to get information delivered the way they want it�in video."
  

• Online marketers can use web-based technologies to send video e-mails and postcards. The Guerrilla Marketing on the Internet authors suggest finding creative ways to use video messages, such as creating video product demonstrations and instructions, sales messages, mini-e-courses, and integrating them into automatically generated promotional e-mail campaigns.

• This tactic requires two main steps�creating a video file and attaching it to an e-mail message.

• Levinson, Meyerson and Scarborough provide different options for implementing this, but leave online marketers with hope for the future, noting "As technology continues to advance, these types of systems will become more available, more popular and more adaptable."

• Audio Postcards

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  Another way to make an interactive impact�Levinson, Meyerson and Scarborough suggest e-mailing an audio postcard to perspective customers. They encourage, "It's a great and easy way to add pizzazz to your messages."
  

• Websites like InstantFlashAudio.com provide programs that allow online marketers to send audio presentations as well as still photos.

• Guerrilla Marketing on the Internet authors, tout "Not only is it fun, but it is a great way to add profits!"

• Guerrilla Marketing on the Internet is a "guerrilla marketer's" guide to beating the odds and cutting through the clutter in today's very competitive online marketing arena. This marketing tool combines the unconventional, take-no-prisoners Guerrilla Marketing approach introduced by The Father of Guerrilla Marketing Jay Conrad Levinson years ago with today's ultimate marketing weapon�the Internet.

• Jay Conrad Levinson is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. Visit his Guerrilla Marketing column on Entrepreneur.com.

• Mitch Meyerson is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.

• Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant.

• Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.

JAY CONRAD LEVINSON is the author of more than 30 Guerrilla Marketing books as well as 24 other business books. His Guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.

MITCH MEYERSON is the founder of Guerrilla Marketing Coaching, author of 7 other books and a leading internet marketing expert.

MARY EULE SCARBOROUGH is a former Fortune 500 marketing executive and independent marketing consultant. Meyerson and Scarborough are also the co-authors of Mastering Online Marketing.