From the father of guerrilla marketing, Jay Conrad Levinson!
This powerful workbook walks you through the process of developing a high-impact, low-cost guerrilla marketing plan.
Thirty interactive exercises, designed to be used as a stand-alone tool or in conjunction with companion book Guerrilla Marketing in 30 Days, help you develop each aspect of your plan: online marketing, PR, buzz marketing, networking and more! Complete one exercise a day, and after 30 days, your marketing efforts will be ready to take off.
Read guerrilla marketing articles by Al Lautenslager on entrepreneur.com.
Alfred J. Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur. His businesses have helped hundreds succeed in their own businesses. He is the principal of a Market For Profits, a Chicago based marketing consulting firm and also the president and owner of a small business, The Ink Well, a commercial printing and mailing company in Wheaton, IL. Al recently appeared on radio, as a marketing expert to review Super Bowl commercials. He has also appeared on TV.
Al has started up businesses and closed them down. He has walked the walk of a guerrilla marketer. He is a multi-winner of business of the year awards from various organizations. His articles can be seen on over 20 online sites in addition to being the PR expert for the online site of Entrepreneur magazine, entrepreneur.com.
Al speaks to audiences wanting to learn more about building their businesses through low or no cost marketing tactics. Many in his audiences leave with strategies and tactics they can use the same day as they hear them. Al is also on the small business panel for USA Today.
His leadership has extended to his involvement into the community, is on the board of directors of five non-profit organizations, including two chambers of commerce. He is a certified guerrilla marketing coach and co-director of Guerrilla Marketing Coach, the company that actually certifies guerrilla marketing coaches.
Al's latest book, Guerrilla Marketing in 30 Days is co-authored with Jay Conrad Levinson, the father of Guerrilla Marketing.
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 29 other business books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 39 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United Statesas Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.
He has written a monthly column for Entrepreneur magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft websitein addition to occasional columns in the San Francisco Examiner. He also writes online columns for several internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard.
Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is a series of books, audiotapes, videotapes, an award-winning CD-ROM, an internet website, and a breakthrough online marketing advancement called The Guerrilla Marketing Network, a marketing support system for small business, a way for business owners to spend less, get more, and achieve substantial profits.
Jay had this to say about Al: "Al Lautenslager is a true guerrilla marketer with a passion for marketing that is second to none. His strong desire and uncanny ability to share his knowledge and experiences results in others being successful."
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