Guerrilla Marketing for Nonprofits

Jay Conrad Levinson's take-no-prisoners approach to marketing has helped millions turn their time, energy, and imagination into profitable results. Now, Levinson and co-authors Frank Adkins and Chris Forbes deliver the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits.

The nonprofit sector has increased by 65%--which means a flood of new organizations are vying with you for donations, competing with you for volunteers, and trying to carve out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson you'll learn how to gain the competitive edge you need by replacing decreased budgets with the power of time, energy, imagination, and information--allowing you to maximize your impact and raise more money!

Armed with time-tested principles, 250+ proven weapons of Guerrilla Marketing, and relevant tactics and tools, you'll learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money no matter the state of your nonprofits finances.

You'll learn:

• The seven golden rules for fundraising success
• How to identify and express your organization's unique identity
• How to turn your mission statement into a marketing tool
• 250+ proven weapons of Guerrilla Marketing customized for nonprofits
• How to cultivate winning relationships for your nonprofit
• Publicity and social media tactics specific to the nonprofit community
• The seven platinum rules for recruiting volunteers
• How to meet needs while changing minds

• "Finally, a book on how nonprofits can benefit from the guerrilla marketing mindset! This strategic approach, with 250 specific tactics, is custom-made to give nonprofits an edge—even with small budgets and no dedicated marketing staff. Whether you are focused on fundraising, member services or changing the world, the tips in this book will help you succeed!"
  

• --Nedra Kline Weinreich, President, Weinreich Communications and author of Hands-On Social Marketing: A Step-by-Step Guide

• "At long last, nonprofits have access to guerrilla marketing thinking, strategies, and tactics! This book has everything a nonprofit needs to market itself so that it doesn't just survive – it thrives – in today's incredibly competitive and stressed marketplace."
  

• --Sandra Beckwith, author, Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions, www.nonprofitpublicity.com

• "I'm surprised by how many nonprofit professionals see 'marketing' as a bad word, a practice that is beneath them. For years, I've tried to be an 'interpreter,' communicating marketing principles in ways nonprofits could understand and accept. Now I can just tell people to get Guerrilla Marketing for Nonprofits! It is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals. Guerrilla Marketing for Nonprofits clearly communicates ways to market your nonprofit and conduct effective fundraising initiatives. Read it yourself or buy a copy to give to your favorite cause."
  

• --Marc A. Pitman, CFCC, FundraisingCoach.com

• "Within the first two chapters the authors have identified critical issues for nonprofits and 'guerrilla' methods'of approaching them that will peak the interest of any nonprofit leader."
  

• --Gayle Farley Community Programs & Grants, Oklahoma City Community Foundation

• "Think you don't have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you'll never be hungry for creative marketing ideas for your good cause again!"
  

• --Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause.

• "Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It's all here: everything one needs to practice guerrilla nonprofit marketing – a resource you'll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead."
  

• --Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair, American Marketing Association, Nonprofit Special Interest Group

• "Buy this book immediately if you are on a mission to do good in this world. It's jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere."
  

• --Katya Andresen, COO, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 20 million copies worldwide. He is founder of the Guerrilla Marketing Association and the Guerrilla Marketing Business University, www.gmarketing.com

Frank Adkins is the vice president of special projects for Guerrilla Marketing International. He is a certified Guerrilla Marketing business coach and internationally licensed Guerrilla Marketing master trainer

Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million + members