75 Green Businesses You Can Start to Make Money and Make a Difference

Take the Lead in the Green Revolution

With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money—and make a difference.

"As you read this book, looking through the eyes of a man who sees not problems, but opportunities for new ways to inhabit our world, you can't help but get excited. Often I am asked by eager fans of sustainability, 'What can I do to make a difference? I have all this passion and energy, but I don't know where to start!' Well, now there's a much better answer than I've been able to give before. Quite simply, it's this: Read this book, then take the first step. Reinvent the work you do and watch what happens. The inspiration you'll find herein is worth its weight in gold (and sunshine!)."
-Sarah Susanka, architect and author of The Not So Big House series, and The Not So Big Life

"Kermit is wrong! It's easy being green...just read Croston's book. He provides a terrific guide to an amazing array of business eco-opportunities, and tells you how to take advantage of them!"
-Ray Smilor, Executive Director, Beyster Institute at the Rady School of Management at UC San Diego, author of Daring Visionaries: How Entrepreneurs Build Companies, Inspire Allegiance, and Create Wealth

"75 Green Businesses gets you quickly up to speed on the fast-paced trends propelling the green economy and shows you where to find the opportunities. If you're considering starting your own green business, Croston's book has practically written about half your business plan for you. A terrific resource."
-Josh Dorfman, founder & CEO, Vivavi and author of The Lazy Environmentalist

"Browsing through these pages will inspire some directly toward a new career and prompt others to invent new business models. Expect to see a dog-eared copy sitting on every shelf of the next generation of entrepreneurs."
-Eric Corey Freed, Principal, organicARCHITECT and author of Green Building & Remodeling for Dummies

"The biggest opportunities of the 21st century are green businesses. This wonderful book offers people who want to get involved a very comprehensive listing of those many opportunities as well as numerous links to more information. Read it and get inspired."
-Greg Pahl, author of The Citizen-Powered Energy Handbook: Community Solutions to a Global Crisis

Want to know how to cash in on the green economy?
Check out Glenn's podcast interview with Tilde Herrera of GreenBiz.com

Want to hear more on 75 Green Businesses?
Listen to Glenn's podcast interview with Karen Kline from BusinessWeek.

Listen to Glenn's podcast interview with Sustainable Business

Watch book endorsement on YouTube.

• FOR IMMEDIATE RELEASE

• HELP THE PLANET AND MAKE A PROFIT?

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  75 GREEN STARTUP BUSINESSES FOR ENTREPRENEURS
  

• Irvine, CA Un-Bottled Water, Alternative Fueling Stations, Recycled Heat -- these are just a few of the countless green business possibilities available to individuals looking to make a difference and make a profit.

• According to Glenn Croston, veteran scientist, green entrepreneur, and author of 75 Green Businesses You Can Start to Make Money and Make a Difference ($19.95, Entrepreneur Press, August 2008), green businesses are growing faster than almost any other field, creating astounding enthusiasm and presenting incredibly rewarding opportunities for entrepreneurs.

• "Never before has there been such a broad range of opportunities for entrepreneurs with almost any background to do well in business and help the environment at the same time," Croston explains. "New entrepreneurs have the opportunity to take the lead in the green revolution, but most don't know where to start."

• In his book, Croston provides 75 green opportunities. Here's one to try on for size:

• Opportunity #51: Un-Bottled Water

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• Sales of bottled water have exploded, drawing producers to introduce a great variety of products. There is a flavored water, caffeine water, and vitamin water. Bubbly or not. Even socially-aware water. What's next for bottled water? Reusable eco-bottles rather than disposable water bottles.
  

• "Americans consume about 78 million water bottles a day, and throw 30 billion bottles a year into landfills," Croston explains. "It seems likely that the greenest water you can buy does not come in a disposable bottle."

• Growing recognition of this is helping to make greener drinking water solutions a growing eco-opportunity.

• Specific opportunities include:

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  • Design of non-disposable water bottles made of safe, reusable materials like stainless steel.
  
  
  
  • Design of filters to fit on existing water bottles
  
  
  
  • Design of water bottles that incorporate filtration
  
  
  
  • Marketing eco-friendly water bottles

• Croston provides the markets, resources, timelines, costs, challenges and success strategies for this and 74 other businesses within a broad range of green-business categories.

• "If you're considering starting your own green business, Croston's book has practically written about half your business plan for you," writes Josh Dorfman, founder of Vivavi and author of The Lazy Environmentalist.

• Glenn Croston, Ph.D., is a green scientist, author and entrepreneur. He has written five biology and chemistry books and is involved in developing entrepreneurial businesses with a focus on green research. For more information, visit 75GreenBusinesses.com

• 75 Green Business You Can Start to Make Money and Make a Difference by Glenn Croston has been produced with the use of 100 percent post-consumer FSC-certified recycled paper made from 100 percent old growth forest-free and acid-free components, processed chlorine-free and printed with vegetable-based inks.

Glenn Croston, Ph.D., is a green scientist, author and entrepreneur. He has written five biology and chemistry books and is involved in developing entrepreneurial businesses with a focus on green research. He lives an environmentally-friendly life in both business and at home.